SEO in simple words: how to bring your website to the top. seo optimization of the website

Hi! I am Alina Shostak, a web developer and SEO specialist. Today I will tell you in simple language what SEO is and why it is important for your business.

🤔 What is SEO?

Imagine that the Internet is a huge city, and your website is a store in this city. SEO is all about helping your "store" end up on the main street rather than in a back alley. This is a set of measures that make your site more visible to Google and other search engines.

💡Why is SEO important?

• 93% of online interactions start with search engines

• 75% of users do not go beyond the first search page

• Organic search brings 5-7 times more clicks than paid advertising

✨ Simple Steps to Improve Your Website's SEO:

1. Content is king 👑

• Write useful, informative texts

• Update information regularly

• Use keywords naturally, without spam

2. Technical optimization 🔧

• Make sure that the website loads quickly

• Adapt the website to mobile devices

• Set up an SSL certificate (https://)

3. Working with links

• Internal linking between pages

• Posting links to reputable resources

• Create a high-quality link profile

Useful life hacks for website owners:

1. Google My Business

Create and fill out a profile in Google My Business is a free way to increase visibility in local search.

2. Voice search

Optimize your content for voice queries by using natural questions and long keywords.

3. Meta tags

Pay special attention to the page titles and descriptions — this is the first thing that users see in the search.

4. Pictures

Use unique images and optimize them correctly (alt tags, size, format).

What can I do right now:

1. Check the loading speed of the website through PageSpeed Insights

2. Install Google Analytics and Search Console

3. Audit the content on the homepage

4. Check the operation of the website on mobile devices

🎯 Remember:

SEO is a marathon, not a sprint. The results do not come immediately, but they are long-term and stable.

Need help with SEO?

I am ready to help bring your website to the top! I conduct a free express audit and consultation on improving the position of your website.

Contact me for a consultation!

I also have a lot of useful information on the website. Go ahead and see other posts with life hacks for entrepreneurs/owners of small and medium-sized businesses.